SmartDealerUniversity. Learn More. Earn More.

SmartDealerUniversity is one of the best kept secrets in F&I. High potential, low potential and every where in between will find their way to perform at the highest levels when they leave the IAS Training Institute.

At SmartDealerUniversity, we use a hands-on approach to teach the fundamentals of sales and management, delivering proven results that directly impact sales numbers.

At SmartDealerUniversity, we will help your staff uncover their best leadership style by providing them with the tools they need to reach unparalleled levels of success.

Meet Our Instructors:

Eric Mélon Mike Holliman
Instructors: Eric Mélon Instructors: Mike Holliman

Training Testimonials

"It's not just F&I training. They train our BDC managers our sales people, they train our sales managers. It's a total package of training. And they don't only just train and send on their way. They come every week or two weeks to inspect and make sure all the processes we put in place are still being worked and still in place."

Seth Wadley | Dealer Principle

Seth Wadley Auto Group

"One thing you guys do real well is train. I love sending my people because I know they come back focused and if they have issues with overcoming objections, I can send them back to school. I believe that separates your company from some of the other companies I've worked with or have knowledge of ... is your training process."

Michael Rentscheler | General Manager

Jim Norton Auto Group

"I've been to multiple, multiple training classes over the years with our F&I people, with our managers, with our salespeople and the training is very good, very in depth training. It is information that the salespeople and the F&I people can come back and put to use immediately."

Mark St. John | General Manager

Jim Norton Auto Group