SmartDealerUniversity. Learn More. Earn More.

One of the most valuable and affordable tools in F&I, SmartDealerUniversity offers a hands-on approach to teach sales and management skills. Delivering proven results that directly impact sales numbers is a priority at the IAS Training Institute.

Whether your team is experienced, intermediate or at a beginner level, there is something at SmartDealerUniversity for all sales and F&I professionals.

Your team will benefit from the following:

  • An engaging learning experience with a hands-on approach to generating top dollar sales
  • Uncovering individual leadership styles by utilizing tools to reach unparalleled levels of success
  • Total package training with follow up visits to make sure processes are still in place

Ready to learn more? Call us at 800.346.6469 or email at

Meet Our Instructors:

Eric Mélon Mike Holliman
Instructors: Eric Mélon Instructors: Mike Holliman

Training Testimonials

"It's not just F&I training. They train our BDC managers our sales people, they train our sales managers. It's a total package of training. And they don't only just train and send on their way. They come every week or two weeks to inspect and make sure all the processes we put in place are still being worked and still in place."

Seth Wadley | Dealer Principle

Seth Wadley Auto Group

"One thing you guys do real well is train. I love sending my people because I know they come back focused and if they have issues with overcoming objections, I can send them back to school. I believe that separates your company from some of the other companies I've worked with or have knowledge of ... is your training process."

Michael Rentscheler | General Manager

Jim Norton Auto Group

"I've been to multiple, multiple training classes over the years with our F&I people, with our managers, with our salespeople and the training is very good, very in depth training. It is information that the salespeople and the F&I people can come back and put to use immediately."

Mark St. John | General Manager

Jim Norton Auto Group